Integrating an SMS campaign in your end-of-year communication plan allows you to diversify your marketing strategy, and approach the holidays with peace of mind...

Simply put, bulk SMS is the distribution of a large number of text messages to users’ mobile phones. It’s an effective way to communicate with customers, wherever they are in their customer journey. ...

SMS marketing can play a vital role in e-commerce, as it can be used to increase sales and customer engagement. Here are a few ways that SMS marketing can be used in e-commerce:...

Personalization is a key element of SMS marketing that can help your business stand out and build stronger relationships with customers...

Looking for a reliable and efficient way to connect with a wider audience in Kenya? Look no further than Olive Tree Media Ltd. With higher open rates than email campaigns, Bulk SMS can help you engage with your audience effectively...

There are many benefits to using SMS marketing, and it can be a great way to grow your business....

With a phone in almost every hand today, Short Message Service (SMS) marketing's popularity has only been growing from strength to strength recently. Bulk SMS marketing is at the peak of its demand for various reasons today, especially in the...

SMS marketing automation can be an effective way to improve the efficiency and effectiveness of SMS marketing campaigns. SMS marketing automation can save businesses time, increase personalization, and scalability, improve efficiency, better tracking and reporting and be cost-effective...

SMS marketing can be an effective tool for the travel and hospitality industry, as it allows businesses to reach customers quickly and easily. Here are a few ways that SMS marketing can be used in the travel and hospitality industry:

1. Confirmations...

SMS marketing can be an effective tool for the healthcare industry, as it allows businesses to communicate with patients quickly and easily. Here are a few ways that SMS marketing can be used in the healthcare industry:...

SMS marketing and social media platforms can be integrated to create a more comprehensive and effective marketing strategy. Here are a few ways that SMS marketing can be integrated with social media platforms:...

SMS marketing can have a significant impact on customer engagement, as it allows businesses to build stronger relationships with customers and keep them engaged with their brand. Here are a few ways that SMS marketing can impact customer engagement:...

SMS marketing can be an effective tool for customer retention, as it allows businesses to build stronger relationships with customers and keep them engaged. Here are a few ways that SMS marketing can be used for customer retention:...

Imagine a world without offline access to your bank transactions, password resets or delicious weekend discounts. A world where product news, event notifications and feedback requests are no longer at your fingertips. On December 3rd, 1992, wireless communication was revolutionized by...

Holiday sales are almost always strong, but that doesn’t mean they can’t get stronger. ...

Today we’ll describe your most widespread “white” channels of how to collect your contact database. ...

Spam text messages are any unsolicited, unexpected text messages you get on your phone. They usually contain advertising content or—a much worse alternative—a call to action that makes the recipient reveal their personal information. The real annoyance here is that...

If you’re planning to implement SMS in your marketing strategy, read on to find out what is the right amount of SMS for your business...

Bulk SMS marketing is an ideal medium of communication for SACCOs, SMEs, NGOs, Corporates and other organizations....

SMS Marketing 101...

The life insurance application process in Africa can take from nine to twelve weeks. More than often, we’d like to get coverage as soon as possible — especially when our family’s financial health is at stake. This is where Human...

The Constitution of Kenya guarantees the right to privacy as a fundamental right. To give effect to this constitutional right under Article 31(c) and (d), the Data Protection Act, 2019 was enacted and came into effect on 25 November 2019....

How do you convey all the information you want to present in one simple 160-character text message?...

The key to successful SMS marketing is creating a mutually beneficial relationship between customers and your business. ...

So, let’s see what tricks can be used by the marketers or should be done to get the maximum effect of the bulk SMS advertisement....