How does Bulk SMS work? Bulk SMS marketing is a type of digital marketing strategy that enables businesses to send text messages directly to their customers or prospects. When marketers send text messages, they travel directly from a business's SMS services into the recipient's mobile device. This direct connection ensures customers see messages almost immediately, which can give organizations an instant response rate compared to other methods, such as email or social media posts which tend to have a slower response time or lower open rate.

Bulk SMS marketing is an ideal medium of communication for SACCOs, SMEs, NGOs, Corporates and other organizations whose nature of business demands the reach out to hundreds and thousands of existing or target customers on a consistent basis. The technology that drives Bulk SMS gives it the ability the send a text message to tens of thousands of recipients within a fraction of time.

The significant advantage of using bulk SMS over other channels like emails is the high open rate which stands above 97%. When it comes to mobile text messaging there are no spam folders, therefore when you want to send important notifications, alerts, reminders, & marketing campaigns, you can rest assured that bulk SMS service from Olive Tree Media guarantees the highest reachability and readability than any other communication channel.

How Bulk SMS Sending Service Works

Upload Contacts & Contact Info:

Upload Contacts i.e. Phone Numbers and Contact Info e.g. Name, Account Number, etc via a Spreadsheet such as MS Excel. Uploaded Contact Info can be used to Send Personalized Messages to Contacts by using Variables in the text Message

Compose bulk SMS Message:-

Write the Bulk SMS message that you would like to send out, there is an option of including variables in the SMS message body based on uploaded contact info e.g. Name or Account Numbers
Then add the phone numbers of the recipients of your bulk SMS message.



Schedule the bulk SMS Send Time(s)

Pick A Time and Date when you would like the bulk SMS to be sent. You also have the option of Repeating the bulk SMS sent at specified times and dates or repeating the bulk SMS on a regular interval e.g. Daily, Weekly, Monthly or Yearly.

Preview, Confirm & Send bulk SMS:-

Preview the bulk SMS Message, Correct any Identified Errors and confirm text Message for Sending. This allows you to catch any errors in your bulk message in advance.

View bulk SMS Outbox and Delivery Reports of Sent bulk SMS:-

View your bulk SMS outbox to see a list of sent bulk SMS messages and their delivery reports. You also view and manage scheduled bulknSMS e.g. delete or edit.