SMS marketing can have a significant impact on customer engagement, as it allows businesses to build stronger relationships with customers and keep them engaged with their brand. Here are a few ways that SMS marketing can impact customer engagement:

1. Personalization: SMS marketing allows businesses to send personalized messages to customers, which can increase engagement and make customers feel valued.
2. Timing: SMS marketing allows businesses to send text messages at the right time when customers are most likely to be engaged with your brand.
3. Relevance: SMS marketing allows businesses to send relevant messages to customers, which can increase engagement and lead to more conversions.
4. Convenience: SMS marketing allows customers to receive information and offers from businesses in a convenient and timely manner, which can increase engagement and lead to more conversions.
5. Two-Way Communication: SMS marketing allows for two-way communication, which can increase engagement by allowing customers to interact with businesses and receive personalized support.
6. Customer Service: SMS marketing allows businesses to provide quick and efficient customer service, which can increase engagement by addressing customer needs on time.

However, it is important to note that SMS marketing has to comply with data privacy regulations, businesses need to make sure they have the necessary tools and resources to personalize their SMS marketing campaigns effectively and in compliance with data privacy regulations.

In conclusion, SMS marketing can have a significant impact on customer engagement. Personalization, timing, relevance, convenience, two-way communication and customer service are key factors that can help businesses to build stronger relationships with customers and keep them engaged with their brand. However, businesses need to make sure they comply with data privacy regulations to increase customer engagement