Why you ought to Prepare an SMS campaign during the holiday season

At the end of the year 2022, it is important to communicate with your customers! This moment of strong marketing tension is ideal to announce your promotional offers by SMS. An SMS campaign based on relational can also be effective and be very well perceived by your customers. The importance of SMS for end-of-year celebrations is no longer in question!

Integrating an SMS campaign in your end-of-year communication plan allows you to diversify your marketing strategy, and approach the holidays with peace of mind! By using this marketing lever, you also bring your customers closer to the act of buying, because the mobile is very often used as the last step before going to the point of sale. Indeed, 76% of people go to the store within 24 hours after seeing an offer that interests them.

Relational SMS to improve your customer relationship

<u>Send your vows</u>

Even if there are many holiday messages during this period, a short and quick SMS is always well received by the recipients. In addition, SMS offers a 97% read rate, which makes it stand out from your competitors. For an extra touch of creativity and originality, why not opt for the landing-page feature accessible from your SMS? This solution enriches your SMS campaigns, allows you to make the content of your message interactive, increases its effectiveness and allows you to generate traffic on your site thanks to the 36% click rate of SMS.

<u>Communicate on the hours of the points of sale during the holidays</u>

Your store or company's hours change during the holidays. Your customers can't always be informed of the different changes. So it's up to you to inform them of the changes and what better way to do so than with an SMS? Its content will not miss the target and will also allow you to (re-)specify the location of your different points of sale. These SMS campaigns ensure an increase in your in-store traffic during the Christmas and New Year periods.

<u>Confirm Orders and deliveries</u>

Used in e-commerce, the order confirmation reassures the user during his purchases. Think of specifying the delivery time to avoid any concerns of the buyer. This type of automated message will surely avoid a few calls or emails concerning your customers' orders. They will be sure to receive their purchases before December 25th.

SMS marketing to promote your products

<u>Give gift ideas</u>

The holiday season is unlike any other in terms of buying behaviour. Because the challenge is to find gifts for your loved ones and it is common to run out of ideas. It is therefore a great opportunity for your company to promote its offer or services. An SMS marketing containing a short link to a web page with the best gift ideas can boost your sales. Spread your offers and promotions

The holiday season means special offers and customers know it. They are all looking for promotions and deals they can take advantage of. Inform them about the products or services you offer for Christmas and New Year. Opt for SMS to communicate quickly and efficiently: the reading time of the recipients is less than 4 minutes. Do you offer promo codes? Share them by SMS! A promo code by SMS is devilishly effective, create a dedicated one to see the conversion rate of your campaigns.

<u>Promote your private sales</u>

By definition, your private sales are intended for your loyal customers. Think of SMS to promote them! Nothing is easier than programming an SMS with the offers you propose and the dates. A read rate higher than 97% ensures you won't miss your communication at this special event.

The marketing events that punctuate the end of the year

<u>November 25: Black Friday</u>

Black Friday" is an institution in the United States. It has become an unavoidable event in recent years in Europe. The great promotions it allows make it a great sales opportunity for merchants and e-tailers. It is the perfect time to start Christmas shopping for many consumers.

<u>November 28: Cyber Monday</u>

This "Online Monday" is the Monday following Black Friday and therefore the continuation of this day of extraordinary promotions. Originally, Black Friday was reserved for physical retail. Cyber Monday was therefore born under the impulse of e-retailers to compensate. It is the ideal day for a rich SMS campaign leading to your landing pages!

<u>December 25: Christmas</u>

It is the keystone of the end-of-year celebrations, the day when each family exchanges gifts under the tree. The days leading up to Christmas are an incredible opportunity for your company to stand out, both in terms of customer relations and marketing.

What's next:

The business potential of the holiday season does not end with Christmas. Then there is the period of gift returns, but also gifts. The young public that received money for Christmas also represents an opportunity. Segment your customer contacts to maximize your chances.